William Hill API - Live Odds Data

Founded in 1934 and operating both in the UK and internationally, William Hill is widely considered the largest sportsbook in the UK. The company employs over 1,000 land-based betting shops and offers online casinos, poker, and bingo products.

With over 25 sports covered, both pre-match and in-play, this bookmaker’s sports odds coverage is one of the most comprehensive in the market. William Hill’s API is very popular because it allows developers to integrate an extensive data set on live odds and statistics and historical data into websites and apps.

William Hill odds

William Hill’s sports odds aren’t the most profitable in the industry, but they still offer a decent margin of between 5.5% to 8%. Users can also find boosted odds occasionally, mainly for football and NFL fixtures.

Football offers the most markets and fixtures to bet on among all sports at William Hill. Every major league and competition is covered, accompanied by live and historical supporting data on player and team form.
Tennis is another prominent sport on sportbook’s platforms. You can bet on every ATP and WTA tournament and also wager on niche tournaments.
The bookmaker offers basketball bets on NBA, Euroleague, World championships, and Eurobasket fixtures.

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William Hill data aggregator - basic access to odds api

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Sports coverage

William Hill API provides odds and data on many sports. Its coverage includes American football, baseball, boxing, lacrosse, motorsport, volleyball, and water polo. It also supports bets on Esports and virtual events, and politics.

Bookmaker’s API lets you integrate real-time updates on its odds and enables your website and app’s end-users to receive relevant information without searching for more data by themselves.